This page explains the privacy policy of Easy411, Inc., the provider of the Easy411 Directory Assistance service.

In summary, we collect the minimum information we need to operate our service and bill our customers; we do not collect or retain any additional information about our customers, nor do we share any information about individual customers with any other organization under any circumstance unless compelled to do so by law, or to protect our own legal rights, or to provide the Easy411 service.

If you feel that Easy411, Inc. is not abiding by our posted privacy policies you may contact us at privacy@easy411.com.

Easy411, Inc. is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to enable individuals and organizations to establish trusting relationships based on respect for personal identity and information by promoting the use of fair information practices. This privacy statement covers the site www.easy411.com. Because we want to demonstrate our commitment to our users' privacy, we have agreed to disclose our privacy practices and have them reviewed for compliance by TRUSTe.

If users have questions or concerns regarding this statement, you should first contact privacy@easy411.com. If you do not receive acknowledgment of your inquiry or it is not satisfactorily addressed, you should then contact TRUSTe through the TRUSTe Watchdog Dispute Resolution Process (http://www.truste.org/consumers/watchdog_complaint.php). TRUSTe will serve as a liaison with the Web site to resolve users concerns.


1. Collection and Use of Information

We collect information from our customers on the sign-up page, and we only collect the data we need to operate our service and bill our customers. Specifically, we collect the following data on each individual customer:

Name and address: We need your name and address to charge your credit card, since we don't have physical access to your embossed card.

Phone number(s): We use your phone number to authenticate you as a paying customer when you call our service, so we know who to bill for each call (we compare the phone number you registered with the caller-ID information arriving along with each call to Easy411.

Credit card number: We use this to bill you for the Easy411 service.

Email address: We send an email notification each time we bill your credit card (typically once per month), and we also include a brief summary of call activity for the month.

If you are a corporate customer we do not collect information from you via the web; but we do store the following information in an online database that is provided by your company:

Name: We use this information to invoice your employer for the calls you have made.

Phone number(s): Depending on the nature of your Corporate Plan, your company will provide your mobile phone number; your office phone number; and if requested by you, your home phone number(s). These will only be used to authenticate your phone numbers as being related to a paying corporate customer when you call Easy411.

Billing codes: These are provided at the discretion of the company, to allow us to report back to your company their monthly usage by billing code.

1.1 Communication

We communicate with our customers in four specific situations:

(1) When we bill you, we send you an email as a courtesy summarizing the bill and reminding you that your credit card has been charged.

(2) If there is a problem with your account - either an issue with customer service, or a billing problem - we may contact you via email or by phone to discuss the situation and try to resolve it.

(3) If we notice a change in your usage pattern - for example, a significant increase in volume in a short period of time - we may contact you via email or phone - to ensure that there is no fraud occurring. If we notice a significant drop in volume, we may notify you via email or phone to understand whether our service is meeting your needs.

We will not contact you for marketing purposes, to cross-sell you additional services, or to learn more about your needs, without your explicit approval. Some customers appreciate the opportunity to learn about new services, but most do not , and we respect both of these points of view.

1.2 Cookies

Our website uses cookies to track which pages are selected, how long they are viewed, and to identify which marketing partner directed you to our site. These cookies expire after 30 days and contain no personally identifiable information. We do not share the information contained in the cookies with anyone, and only report aggregate data to our marketing partners.

1.3 Demographic Information

We do not collect demographic information about our customers (except as obviously discerned through area code designations).

1.4 Log Files

We maintain log files on our website which automatically log information such as IP address, browser type and referring website. We use this information to analyze trends, administer the site, track usage patterns on the website and measure the effectiveness of our marketing programs. We do not link any log information to personally identify any user, and we do not share our log data with anyone, except as needed to prevent fraud or abuse.

1.5 Mandatory or Optional Information

Mandatory information we ask customers to provide includes: (a) email address; (b) credit card number; (c) credit card CCV/CID code; (d) credit card expiration date; and (e) registered phone number(s). This information is mandatory; if a customer does not provide the information he/she will be unable to use the Easy411 service.

We also collect the following optional information: (a) your name; and (b) your address.

2. What Organization Is Collecting the Information

Easy411, Inc., a Massachusetts corporation, provides the Easy411 service, and contracts to Teledvance Communications LLC for call processing services. Teledvance computers process the incoming calls and corresponding phone numbers, and authenticates the users by checking their caller-ID information against the customer database. Teledvance does not collect or retain any other information about individual customers, and Teledvance has agreed to abide by Easy411's privacy policy as enumerated here and thus will not user your information for any secondary purposes.

2.1 Sharing of Information

We do not share any information with any organization unless compelled to do so by law, or to protect our own legal rights, or to provide the Easy411 service (specifically, we must share our customers' telephone number with Teledvance Communications LLC to allow them to process the call on our behalf. Teledvance Communications LLC agrees to adhere to our published privacy policy and not use your information for any secondary purposes).

2.2 Third Party Intermediaries

We process our credit card payments through Cardservice International, Inc., and we provide them with all information necessary to authorize a charge to a valid credit card. These entities are not permitted to use your information for any secondary purposes.

2.3 Choice/Opt-Out or Opt-In

Since we do not share any information with other parties, we do not provide our customers with the choice of opting out of providing us with the information we need to provide our service. As stated above, most of the information we collect is mandatory; if the user fails to provide the basic information we collect, he/she cannot use our service.

2.4 Correct/Update/Cancel

Users can update their Personally Identifiable Information via the "Manage My Account" section of the website. While we do not have any formal process to allow customer information to be updated by other means (e.g. mail, email or telephone) we will make a best efforts basis to update customer information records if a customer chooses to send us this information via email, mail or telephone.

Users may cancel their account at any time via the "Manage My Account" section of the website, by calling Customer Service, or via email to support@easy411.com. Cancellation is effective immediately and is free of charge. After cancellation, Easy411 retains the user's personal information on file only for accounting purposes and to prevent fraud, and the information will be used thereafter for no other purpose.

2.5 Security

We use industry-standard security measures to protect the confidentiality of our customers' information. We ensure that each employee has carefully reviewed both the privacy policy and our security procedures before they are hired, and we ask them to sign a written statement to the effect that they will adhere to these policies as employees.

Access to the databases that store personal information are restricted only to Easy411 employees and contractors who are responsible for maintaining and enhancing the database. Access is limited by password as well as by network location (no access is allowed from an unapproved IP address).

We encrypt credit card information, both while stored on our databases and when we transmit that information over the internet. We also use encryption during the signup process and when users log into their accounts, and at any other time that account-specific information would be presented to a user via the internet.

We periodically review our security policies in light of the changing technology that is available and the environment in which our business operates.

2.6 Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so our users are always aware of our privacy policies as they may change over time. We will obtain written or active email consent from users if we plan to use the information collected from the customer in a manner materially different from that stated at the time of collection.

2.7 Readability

We are committed to making our privacy policy simple and understandable. If anything you have read here is confusing or unclear, please contact us by email at support@easy411.com; or write to us at Easy411, Inc., 10 Mall Road, Burlington, MA 01803; or call us at 781-229-1680.

This policy is effective as of April 9, 2004.